Water, Sorbitol, Hydrated Silica, Kaolin Light, Sodium Lauryl Sulphate, PEG-32, Flavor, Cellulose Gum, Sodium Saccharin, Sodium Fluoride, PVM/MA Copolymer, Citric Acid, Charcoal Powder, SyntheticFluorphlogopite, CI 77891, CI 17200, CI 74260, CI74160, Limonene.
It's safe enough to be used twice a day, everyday as your regular toothpaste! But not recommended for children under 12. Keep it to grown ups!
We designed our toothpaste to be gentle on enamel, and our product is safe for a lifetime of use. But if things still feel off, no worries, stop using it.
Sensitive teeth can be caused by a variety of diet and lifestyle habits, make sure to see a dentist if you have a persistent problem.
Our toothpaste's purple color corrector technology makes your teeth look instantly whiter from the very first brush. Use it twice daily as your regular toothpaste and those micro-brighteners work to whiten with every brush, you should notice your teeth look whiter in a week**. Quick, easy and gets the job done :)
**With regular use for 7 days as directed on pack. Based on clinical study 2019 and scientific study 2024.